Hidden measures are visible in the report received. What could be the reason?

Hidden measures are visible in the report received. What could be the reason?

Whenever we hide the measures at the time of publishing the KPI and subscribe the report, the hidden measure or the column will not be displayed in the report. On the other hand, if we hide the measure or column from the KPI Grid and subscribe the report, the measure or the column hidden will be displayed in the report